| A | B |
|---|
| Distance between elements, demonstrates a relationship | Proximity / Unity |
| repeating fonts and colors | Repetition / Consistency |
| justification of elements on a page, related items should be aligned together | Alignment |
| blank space on a page, leads the readers eye down the page | White Space |
| Graphics Don't Overpower Text, Not too heavy on one side | Balance |
| using color and size to emphasis the most important elements. Hard to read when done poorly | Contrast |
| planned combination of elements; combination of font styles and sizes | Scheme |
| A fancy word for Alignment | Justification |
