| A | B |
|---|
| scoreboard sign | sponsors will pay more for this sign than something smaller field sign |
| sports teams | some companies are NOT interested in sponsoring one of these unless the offer is REALLY good because they are not good fits |
| Small or Midsize | Don't offer naming rights to these sizes of companies because they do not have big enough budgets |
| advertising | companies sponsor sports team as a form of this |
| ALL | Sports and entertainment businesses try to provide a wide range of sponsorship opportunities to meet the needs and budgets of __________ different types of potential sponsors |
| small signage | these advertisments may appeal to smaller companies or local businesses |
| national/international corporations | stadium or naming rights will appeal to these type of larger businesses |
| negotiate | sports and entertainment businesses do THIS with potential sponsors to get the best offer |
| Unacceptable | Businesses must be careful not to wear out the patience of sponsors with these type of offers |
| sponsor | include organizations, firms, or individuals that give team money in exchange for advertising rights on stadium signage and naming rights |
| signage | collective use of sign, symbols, or design |
| naming rights | the exclusive right of a sponsor to have its name and logo on the stadium |
| negotiations | the act of discussing an issue between two or more parties with competing interests in order to reach an agreement |
| official item | to become this the company licenses the use of the name and/or logo on a particular item |
| exclusive license | No one else can sell the same type of item with the team's name/logo |
| non-exclusive license | several companies are able to produce same type of item with the team's name/logo |
| Royalty | per unit payment made for the use of intellectual property created by a business or person |
| licensees | in evaluating THESE, a team must consider the fixed fee offered, the royalty rate, and the firm's estimate of the amount it can sell |
| licensor | owns the rights to some intellectual property and grants permission to a group individual, or corporation to use this property |
| licensing | refers to the authorization that one business gives to another business individuals or organization which grants one of the entities permisiion to use another's property in exchange for a fee |
