| A | B |
|---|
| advertising | any paid form of communication through mass media to provide information and influence actions |
| market research | finding solutions to problems through carefully designed studies involving customers |
| marketing | process of planning, pricing, promotion and the distribution of ideas, goods, and services |
| marketing mix | blending of four marketing--product, distribution (place), price, and promotion |
| marketing orientation | approach that considers the needs of customers when developing a marketing mix |
| marketing strategy | company's plan that identifies how it will use marketing to achieve its goals |
| price | setting and communicating the value of products and services |
| product | everything a business offers to satisfy a customer's needs |
