| A | B |
|---|
| Durable Good | A good that does not quickly wear out, more specifically, one that yields utility over time rather than being completely consumed in one use. |
| Marketing | Encompasses all the activities required to bring products/services from the manufacturer to the consumer while being guided by consumer's wants and needs. |
| SWOT Analysis | A tool used to reflect and analyze a business and its decisions. |
| Customer | One who makes the purchases. |
| Nondurable Good | A good that can be consumed after one use. |
| Consumer | One who uses the product. |
| MIM | Provides information in a usable format in order to help businesses in making decisions. |
| Promotion | Used to communicate information about the products/services to potential customers. |
| Selling | Personalized communication between a salesperson and the customer. It is the finalizing of the exchange between customer and business. |
