| A | B |
| Profit | all your revenue minus all your expenses. |
| negative | If your expenses exceed your revenue, then profit becomes THIS |
| tickets | The cost for a sports franchise to produce THESE is very low while operational expenses are fairly high. |
| expense | the general term for all of your costs. |
| money | expenses are THIS going out |
| football franchise | major expenses for THIS include: staffing, player salaries, stadium leases, and grounds keeping. |
| sponsorship revenu | Any revenue that comes from corporate sponsors is considered THIS |
| the stadium | Selling advertising space in and around THIS is the primary way to generate sponsorship dollars. |
| Licensing revenue | Revenue that is generated from licensing agreements |
| third party | Licensing revenue is usually generated by granting this type of company the right to sell products including a team’s name and logo. |
| Products | Typical THESE for licensing include apparel, DVDs, and sporting goods. |
| Roster | the list of the players on a team. |
| salary cap | the annual dollar limit that a single team may pay all its players. |
| competitiveness | The main purpose of a salary cap is to maintain THIS within a league. |
| turnaround | An attempt to make an unprofitable business profitable again. |
| management | when a sports and entertainment business is performing poorly, new ones of THESE are often brought in to turn the business around |
| changes | These things that management might make if a turnaround is needed can include: finding new sources of revenue, correcting pricing, adjusting staffing. |
| Tools | managers use many of these such as: reviews of financial statements, observations of operations, surveys of potential customers to DIAGNOSE the problems the business is having |
| winning | A team that is doing THIS is more likely to draw more fans, command higher sponsorship fees, and sell more licensed products |
| Collaboration | the selection of players to form a winning team is one of these between the business manaagers and the coach |
| Players | these people are judged largely on their past performances either in college or in prior seasons as professionals |
| Injuries | These can occur at anytime and require a backup player if they happen |
| Event | ticket sales and wages for ushers occur per one of these |
| Season | revenue from stadium naming rights, pre-season advertising occur per this |