| A | B |
|---|
| Distribution | The movement of products and services from the producer to the consumer. |
| Disintermediation | Process of losing distribution channels. |
| Reintermediation | The process of adding a level to the distribution system. |
| Market Research | The process of gathering and analyzing information to determine what the customer wants. |
| Predictive and Descriptive Analysis | Software that can “guess” what the shopper will buy next. |
| Demographic Information | Age gender, income level, hobbies, occupation, and more information about customers. |
| Cookies | A file that is created on your computer when you visit a web site and stored on the computer’s hard drive. |
| Promotion | The method used to communicate information to customers in order to encourage purchases and to increase customer satisfaction. |
| Online Marketing | Advertising using the Internet. |
| Offline Marketing | Traditional advertising methods which are not done using the Internet. |
| Conversion Rate | The rate at which your marketing efforts result in sales as opposed to people merely reading your advertising. |
| Marketing | Planning the production, distribution, promotion and pricing of products. |
| Marketing Mix | Product, Price, Place and Promotion |
| Market Segments | Distinct groups of people who share certain characteristics. |
| Cross Selling | Offering related items to the customer. |
| Virtual marketing | Cost effective strategy to use customers to promote the business. |
| Personalization | One to one relationships with customers. |
| E-Mail Marketing | Establishes personal relationships with customers using messages. |
| Permission Marketing | Customer consents to receive targeted marketed messages. |
| Marketing research | Consumer behaviors behind buying habits. |
