| A | B |
|---|
| Marketing research | finding solutions to problems through carefully designed studies involving customers. |
| Produce | everything a business offers to satisfy a customer’s needs. |
| Services | activities that are consumed at the same time they are produced. |
| Intangible | something that has no physical form. |
| Inseparable | something that is consumed at the same time it is produced. |
| Perishable | the availability of a service to match the demand for the service at a specific time. |
| Heterogeneous | characterized by the differences in the type and quality of service provided. |
| Money | customer must pay for a product or service. |
| Distribution | the locations and methods used to make a product or service available to the target market. |
| Channel of distribution | the route a product follows and the businesses involved in moving a product from the producer to the final consumer. |
| Channel members | businesses that take part in a channel of distribution. |
| Applied research | studies existing products to develop design improvements or new product uses. |
| Pure research | done without a specific product in mind with the goal of discovering new solutions to problems. |
| Production process | the activities, equipment, and resources needed to manufacture a product |
| Continuous Process Improvement | a way to make sure manufacturing processes are completed as effectively as possible. |
| Benchmark | the best practices among all competitors. |
| Contingent worker | one who has no explicit or implicit contract for long-term employment. Intermediary |
| Service business | business that carries out activities that are consumed by its customers. |
