| A | B |
|---|
| graphics | used to convey meaning and add appeal |
| bleed | a print effect in which layout, type, or pictures extend beyond the margin to the physical edge of the page |
| caption | used to identify an illustration or graphic |
| dropped cap | an enlarged character at the beginning of a paragraph used to grab the reader's attention |
| sidebar | a smaller self-contained story alongside a larger story which may or may not be related |
| end mark | a symbol, such as a wingding, that indicates the end of an article |
| nameplate | banner on the front of a document that identifies the publication and usually includes the name of the publication, a logo, and/or motto |
| byline | name of author or contributor of photo or article, usually placed just below the headline or photo or at the beginning or end of an article |
| kicker | words positioned above a headline, usually as a lead-in teaser |
| deck | placed between a headline and an article to provide a segue between the headline and the body of the article |
| body | the bulk of text in the publication, such as articles and news items |
| jumpline | line at the end of a continuing article that tells readers which page to refer to for the rest of the article |
| Guides | non-printing lines that appear on a document in DTP software during the design phase to assist the developer in placing objects |
| Margin guides | indicate the space between the edge of the page and the document contents |
| Ruler guides | used to precisely align objects |
| Template | a standard pre-formatted layout which may contain a color scheme, font scheme, pictures, and preset margins |
| Master page | includes items and formats common to every page; used to maintain layout consistency |
| Prototype | (also called mockup) an example of how the final document should appear |
| Balloon | circle or bubble enclosing copy in an illustration; often used in cartoons |
| Pull-quote | a small section of text “pulled out and quoted” in a larger font size; used to draw attention |
| Watermark | a semitransparent image in the background of printed material; may be text or object |
| Reverse text | dark background and light text; used for emphasis |
| Masthead | contains the name of the publisher and may include staff names and other related information; usually appears on page 2 of the document |
