| A | B |
|---|
| Brand | A name, word or words, symbol, or design that identifies an organization and its products. |
| Brand Name | A word or words, letters, or numbers representing a brand that can be spoken. |
| Trademark | A device that legally identifies ownership of a registered brand or trade name |
| Brand Equity | The value a brand has beyond its actual functional benefits. |
| Manufacturer Brand | A brand owned by the producer of the product. |
| Multi-product Brand | Is used when the manufacturer uses one name for all its products. |
| Mulit-branding | Each product product in a product line has a distinctive name. |
| Co-branding | A branding strategy that combines one or more brands to increase customer loyalty and sales for each product. |
| Intermediary Brand | A brand that carries a name developed by the wholesalers, retailer, or catalog house. |
| Generic Brand | A brand that represents a general product category and does not carry a company or brand name. |
