| A | B |
|---|
| online business | company that conducts business by means of the internet |
| business broker | Someone whose job is to bring buyers and sellers together |
| outsourcing | Contracting with other companies for services |
| strategic alliance | Forming a partnership with another company |
| corporate venture | New venture started inside a large corporation |
| innovation | Finding new ways of doing things |
| niche | Small specialized market |
| brainstorm | Think freely to generate ideas |
| demographics | Personal characteristics that describe a population |
| trade magazine | Periodical published for specific types of businesses or industries |
| specialty magazine | Periodical that targets people with special interests in sports, camping, fashion, and a variety of other areas |
| trade show | Place where vendors and manufacturers introduce new items and promote established products and services |
| values | These define who you are, shape your attitudes and your choices, and help you identify your priorities |
| goodwill | Loyalty of customers who continue to shop at a business after new ownership has taken over |
| franchise | Legal agreement to begin a new business in the name of a recognized company |
| franchisee | The buyer of the franchise |
| franchisor | The seller of the franchise |
| services | Intangible things that businesses do for us that enhance our lives |
