| A | B |
|---|
| Classic | A style or design that continues to be popular over an extended period of time, even though fashion changes; a style that remains in fashion year after year. |
| Decline Stage | The fourth stage in the fashion cycle when the market is saturated and popularity decreases.. |
| Flop | A fashion that is introduced and expected to sell but that is not accepted by consumers |
| Fad | A temporary, passing fashion that has great appeal to many people for a short period of time; a style that gains and loses popularity quickly. |
| Introduction | The first stage of the fashion cycle when new styles, colors, textures, and fabrics are introduced. |
| Long Run Fashion | Styles that take a long time to complete the fashion cycle. |
| Merchandise acceptance curve | A bell shaped curve that shows the stages of the fashion cycle. |
| Obsolescence stage | The fifth stage of the fashion cycle when the style is rejected, is undesirable at any price, is no longer worn, and is no longer produced |
| Peak stage | The third stage of the fashion cycle during which a style is at its height of popularity. |
| Rise Stage | The second stage of the fashion cycle when consumer interest grows and the fashion becomes more readily accepted by consumers. |
| Short Run | Styles that are popular for a brief period of time. |
| Trends | a general direction in which a fashion is developing or changing. |
