| A | B |
| Ethics | a system of deciding what is right or wrong in a reasoned and impartial manner. |
| Attitude | what you think about a situation and the way you approach it. |
| Character | what makes you act the way you do. Defined as the essence of who you are and is what you are like on the inside. |
| Respectful | the act of being kind and courteous to others. |
| Honesty | someone who can be trusted to do the right thing. |
| Loyalty | being faithful to others. |
| Enthusiasm | acting with eagerness, interest, and passion. |
| Cooperation | the ability to work well with others and as a team. |
| Empathy | putting yourself in someone else's shoes. |
| Initiative | doing things that should be done without being asked to do them. |
| Tact | the ability to act and speak without offending others. |
| Poise | acting with dignity and composure. |
| John Wooden | a coach respected for teaching his players good character and ethics. Won ten NCAA national basketball championships in a 12 year period, seven in a row as UCLA head coach. |
| Phil Jackson | considered to be one of the greatest coaches in the history of the NBA. |
| Jon Bon Jovi | singer/actor who has worked on behalf of the Special Olympics, the American Red Cross, Habitat for Humanity, and Covenant House. |
| Eli Manning | NFL Quarterback for the NY Giants who is known for his loyalty to team and community. |
| Jeremy Lin | an NBA player who did not receive a college scholarship and was not drafted into the NBA. Plays for the New York Nicks. |
| Bono | singer, musician, and humanitarian. |
| John Cena | WWE Start who grants requests for the Make-A-Wish Foundation. |
| Carrie Underwood | singer, actress who started her career on American Idol. She is known for her good character and her work on behalf of animal shelters. |