| A | B |
|---|
| Cultural | Cultural customs often include types of apparel that have been established over a long period of time and are still in existence today. Some cultures and ethnic groups prefer to wear traditional forms of dress. This slows fashion movement since the new fashion trends are not desired by these groups of people. |
| Economic | In strong economic times more resources are available to create new fashions, and consumers have more money to spend on fashion. Bad economic times slow fashion change because consumers have less money to spend. |
| Legal | Laws or other government regulations may slow fashion movement. During WWII skirt lengths could only be a certain length as fabric was used for war purposes. Today, the use of certain skins and furs of endangered species are outlawed. Also, imported goods have certain government imposed tariffs or taxes and quotas allowed on certain items. |
| Political | Certain disruptive world events, such as droughts, disasters and wars cause shortages. Instability in the economy and politics can also slow fashion movement |
| Social | social and physical mobility means moving up the social ladder and or moving from one location in a state or the country to another. These changes often create an increased interest in fashion and expose people to new fashion influences. |
| Technology | Technological advances encourage a wider vareiety of new and better products. There are new fibers and finishes as well as new manufacturing and distribution methods that affect fashion movement. |
| Promotion | The communication with customers about products and services to create demand and encourage purchases. |
| Revolutionary | A fast and drastic change. |
| Rejection | When as a whole a fashion is not accepted or endorsed. |
| Acceptance | positive welcome; favor and endorsement of a fashion or style. |
