| A | B |
|---|
| Slightly higher price, but does the work of two of the old models | cost effective, return on investment |
| Smaller more compact design | More convenient and easier to use and store |
| 100% full replacement lifetime warranty | Peace of mind |
| Flexible payment/credit terms | Affordability |
| The item is "in-stock" | Immediate access and use |
| Available in a wide variety of colours | Meets my visual satisfaction need |
| Well known,expensive brand | Treat yourself, meets esteem needs |
| Adaptable | Likely to suit my needs |
