| A | B |
|---|
| ethos | an appeal that uses credibility |
| pathos | an emotional appeal |
| loaded language | wording that attempts to influence an audience by using appeal to emotion or stereotypes |
| qualifiers | words or phrases that are added to another word to modify its meaning, either by limiting it (He was somewhat busy) or by enhancing it (The dog was very cute) |
| tone | in written composition, an attitude of a writer toward a subject or an audience |
| evidence | facts, documentation, or testimony used to strengthen a claim, support an argument, or reach a conclusion. |
| logos | stats, evidence, and reasons; objective |
| objective | this means something that is factual and not arguable |
| subjective | this refers to something that is opinion-based and is arguable |
