| A | B |
|---|
| Alignment | Placing elements within visual reference of one another to give your design a clean |
| Bar Graphs | Compare data |
| Bleed | An area outside the perimeter of a page that can be printed |
| Contrast | Refers to the use of different fonts |
| Dot/Point | the most basic visual element |
| Facing Pages | Are on opposite sides of the spine or fold of a publication |
| Harmony | Closely relates to balance but it refers to relationships among design elements that are appreciable and all the elements work well together1 |
| Indentation | Levels for bulleted or numbered lists enhances the visual hierarchy |
| Line Graphs | Graphically display more information over a longer period of time. By joining data points with a line |
| Line Spacing | Space between paragraphs affects the proximity of text elements |
| Margin | Define the image area on the page |
| Master Pages | Can capture page layout settings |
| Movement | Refers to how the readers eyes are attracted to different parts of a visual composition |
| Page Orientation | Can be either landscape (horizontal) or portrait (vertical) |
| Page Size | Refers to the final printed size of your design (varies by project) |
| Pie Charts | Display relationships among a small number of related items; they work best when values are converted to percentages adding up to 100 percent |
| Primary Focus Area | The top left of the page |
| Proportion | Refers to the "relationship of sizes within a composition" |
| Proximity | Keeping elements that relate to one another close together to create a visual unit that is more easily recognized |
| Repetition | Repeating elements to create organization and recognition in your design |
| Rhythm | Relates to how the reader's eyes move with the placement of elements on the page |
| Rule of Thirds | Divides the design area into a grid of three columns and three rows on which the various visual elements are placed |
| Shape | Created by connecting a line to itself or to other lines |
| Simplicity | Turning complex information into simple page designs to provide more clarity for the reader |
| Simplified Maps | have many fewer details than road maps |
| Slug | an area that falls outside the bleed area. It is used to add information |
| Spread | A left page and a right page displayed next to each other on either side of the spine |
| Stacked Bar Graphs | Compare multiple values |
| Texture | The look and feel of a surface |
| Unity | Refers to the combination of the individual part of a design to create a cohesive whole1 |
| Valance | Is created through the use of vertical or horizontal symmetry |
| Visual Hierarchy | The order in which the human eye perceives what it sees |
