| A | B |
|---|
| Marketing strategy | provides vital information on how a business will meet its goals of satisfying customers that will result in making sales and profits |
| Target market | a group of people that have similar needs and wants |
| Product testing organizations | groups that test goods and services to detect benefits (such as Consumers Union or Underwriters Laboratories) |
| Media sources | provide specific information about products and services via news articles, reviews, etc. in broadcast, print, or internet forms |
| Government agencies | federal, state, or local organizations that inform consumers and may handle consumer questions (such as Federal Trade Commission or National Highway Traffic Safety Administration) |
| Business sources | commercial enterprises that provide information as a public service (such as Better Business Bureau) and to sell products and services (such as a customer service department) |
| Personal contacts | word of mouth sources of information, such as through friends, family, or other acquaintances |
| Department stores | sell broad product lines & highlight their customer service (such as Nordstrom, Sears, or Dillard's) |
| Discount stores | highlight their offering of lower prices for products (such as TJ Maxx, Ollie's Bargains, or Dollar General) |
| Specialty stores | sell limited variety of a special line of products (such as Foot Locker, Radio Shack, or Lid's) |
| Supermarket | large, full-service store that offers many brands of products, especially groceries (such as Kroger, Harris Teeter, or Lowes Foods) |
| Convenience stores | sell popular items, usually located in highly accessible areas with long operating hours (such as 7-11, Circle K, or Kangaroo Express) |
| Specialty superstore | provides a wide variety of a special line of products (such as Home Depot, Dick's Sporting Goods, or Bed Bath & Beyond) |
| Superstore | sells a wide variety of different products (including food, bakery, auto, and electronics) in a large retail store (such as K-Mart, Wal-Mart, or Target) |
| Warehouse club | sells products in bulk quantities at lower prices but often requires membership (such as Costco, Sam's, or BJ's) |
| Factory outlet | sells discounted products from specific brands (such as the Nike Factory Store or Levi's Outlet) |
| Non-store shopping | allows products to be purchased via phone, computer, TV, catalog, or door-to-door (such as Home Shopping Network, eBay, or Amazon.com) |
| Vending machines | sell products through automation (such as Redbox, Burrito Box, or Coca-Cola) |
