| A | B |
|---|
| Glittering Generalities | emotional appeal with real evidence |
| Bandwagon | popular belief or opinion held by group |
| Testimonial | recommendation from a celebrity |
| Name-calling | trash talking, stereotyping |
| Plain folks | appeals to regular people and their values |
| Card-stacking | making something seem better by leaving out information |
| propaganda | a form of persuasion used in advertising |
| Propaganda appeals to | emotions, opinions, interests |
