| A | B |
|---|
| Hyperlinks | hot spots that jump to another page |
| Transition | changes from slide to slide |
| Build Effect | how text or graphics appear |
| Menu | list of options that link |
| Navigation Buttons | allows user to navigate |
| Balance | distribution of optical weight |
| Movement | how the viewer's eyes follow elements |
| Optical Weight | the ability to attract attention |
| Intra-screen Unity | how the elements on a screen relate to each other |
| Inter-screen unity | the design viewers encounter when moving from one screen to another |
