| A | B |
|---|
| Price gouging | pricing above the market when no alternative retailer is available |
| Price fixing | illegal practice in which competing companies agree, formally or informally, to restrict prices within a specified range |
| Price skimming | charging a high price to recover costs and maximize profits as quickly as possible |
| Penetration pricing | builds sales by charging a low initial price to keep unit costs to customers as low as possible |
| Psychological pricing | pricing techniques that are based on the belief that customers' perceptions of a product are strongly influenced by price. |
| Break-even point | point at which the gain from an economic activity equals the costs incurred in pursuing it |
| Odd/even pricing | odd numbers, such as $19.99, are employed to suggest bargains |
| Price lining | items in a certain category are priced the same |
| Promotional pricing | lower prices are offered for a limited period of time to stimulate sales |
| Multiple-unit pricing | items are priced in multiples, such as 3 items for 99 cents. |
| Bundle pricing | several complementary products are sold at a single price |
| Prestige pricing | higher-than-average prices are used to suggest status and prestige to the customer |
