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Digital Media -103.01 Design Concepts

AB
give direction to a design; create movement in a design; thick lines show importance, thin lines demonstrate quick movement; could be vertical, horizontal, diagonal, or curved linesLines
helps identify objects in a design; creates visual flow in a design; communicates feelings and moods to the audience or viewer; consists of hue, saturation, and brightnessColor
the form of an object; when lines enclose a space; can be used to help identify objects; three basic shape types: circle, square, triangleShape
combination of dots, lines, and colors used create the illusion of a surface appearance; adds depth and dimension to a designTexture
the name given to a colorHue
the amount of hue used in a particular colorSaturation
how light or dark a color appears; adding black or white changes a color’s brightnessBrightness
colors across from one another on the color wheel work well together when used in a designComplementary Colors
carry eye up and down; convey a feeling of awe or challengeVertical Lines
gently bent; give a soft, relaxed feel to a designCurved Lines
slanted; add interest to a designDiagonal Lines
carry eye left and right; convey a feeling of calm or peacefulnessHorizontal Lines
a size relationship between components of a designProportion
how design elements are arranged either horizontally or vertically on the canvasBalance
creating the feeling of movement in a designRhythm
center of interest in a designEmphasis
when all components of a design look as if they belong togetherUnity/Harmony
any image or design created or edited by a computerDigital Graphics
use square pixels arranged in a grid that have assigned colors, lose clarity when viewed up close or zoomed in, also referred to as raster graphicsBitmap Graphics
use mathematical formulas to define lines, points, curves, and other attributes, do not lose clarity when viewed up close or zoomed in, best type of graphic for printing in large scaleVector Graphics
describes the clarity of bitmap graphics, determined and defined by the number of Pixels Per Inch (PPI)Resolution
uses only true black and true whiteBlack & White
uses true black, true white, and all shades of gray in betweenGrayscale
all possible color combinationsTrue Color
optimized for viewing on a screenRGB
optimized for printing purposesCMYK
the number of distinct colors a graphic is capable of displayingColor Depth



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