| A | B |
| give direction to a design; create movement in a design; thick lines show importance, thin lines demonstrate quick movement; could be vertical, horizontal, diagonal, or curved lines | Lines |
| helps identify objects in a design; creates visual flow in a design; communicates feelings and moods to the audience or viewer; consists of hue, saturation, and brightness | Color |
| the form of an object; when lines enclose a space; can be used to help identify objects; three basic shape types: circle, square, triangle | Shape |
| combination of dots, lines, and colors used create the illusion of a surface appearance; adds depth and dimension to a design | Texture |
| the name given to a color | Hue |
| the amount of hue used in a particular color | Saturation |
| how light or dark a color appears; adding black or white changes a color’s brightness | Brightness |
| colors across from one another on the color wheel work well together when used in a design | Complementary Colors |
| carry eye up and down; convey a feeling of awe or challenge | Vertical Lines |
| gently bent; give a soft, relaxed feel to a design | Curved Lines |
| slanted; add interest to a design | Diagonal Lines |
| carry eye left and right; convey a feeling of calm or peacefulness | Horizontal Lines |
| a size relationship between components of a design | Proportion |
| how design elements are arranged either horizontally or vertically on the canvas | Balance |
| creating the feeling of movement in a design | Rhythm |
| center of interest in a design | Emphasis |
| when all components of a design look as if they belong together | Unity/Harmony |
| any image or design created or edited by a computer | Digital Graphics |
| use square pixels arranged in a grid that have assigned colors, lose clarity when viewed up close or zoomed in, also referred to as raster graphics | Bitmap Graphics |
| use mathematical formulas to define lines, points, curves, and other attributes, do not lose clarity when viewed up close or zoomed in, best type of graphic for printing in large scale | Vector Graphics |
| describes the clarity of bitmap graphics, determined and defined by the number of Pixels Per Inch (PPI) | Resolution |
| uses only true black and true white | Black & White |
| uses true black, true white, and all shades of gray in between | Grayscale |
| all possible color combinations | True Color |
| optimized for viewing on a screen | RGB |
| optimized for printing purposes | CMYK |
| the number of distinct colors a graphic is capable of displaying | Color Depth |