| A | B |
|---|
| Behavioral segmentation | Dividing consumers into groups according to their response to a product. |
| Channel of distribution | The path a product takes to get from the producer to the consumer. |
| Demographic segmentation | A way to segment markets based on vital statistics of the population such as age, race, gender, education level, income level, and occupation. |
| Direct distribution | A distribution channel in which the producer sells goods or services to the final user. |
| Distribution | The transporting, storing, and handling of goods on their way from the manufacturer to the consumer. |
| Fashion merchandising | Specific marketing activities designed to have fashion-oriented merchandise at the right time, place, quantity, and price to meet customer demand. |
| Financing | Obtaining the money needed to cover the costs of operating a business. |
| Geographic segmentation | Segmenting a market based on where a person lives. |
| Indirect distribution | A distribution channel in which goods or services are sold indirectly to the consumer through one or more intermediaries. |
| Intermediaries | Channel members that help move products from the producer to the final consumer. |
| Market segmentation | Dividing the entire market into smaller groups having similar characteristics. |
| Market | The group of all potential customers |
