| A | B |
|---|
| Pathos | the pathetic appeal refers to an appeal to the emotions; the speaker attempts to put the audience into a particular emotional state so that they will be more receptive to the speakers message |
| Logos | entails rational argument it appeals to reason and persuades the audience through clear reasoning and philosophy " The logical appeal" |
| ethos | an appeal to authority or character ethos means that the character or goodwill of the speaker |
| kairos | attention to the right time and place |
| doxa | appeal to popular opinion or belief |
| Rhetoric | the ability to see the available means of persuasion in any given situation |
| rhetorical situation | dynamic relationship between audience author and argument |
| rhetorical strategies | techniques that are used to move and convince an audience |
| Thesis | the concise statement of your interpretation about as particular text issue or event |
| scare tactics | pathos capitalizes on the audiences fears to make a point |
| slippery slope | variation of scare tactics suggests that one willlead to a chain of events that willlead to an undesirable conclusion without providing evidence |
| Bandwagon appeals | ad populum argument this emotional fallacy hinges on the premis that since everyone else is doing something you should to |
| false needs | in this fallacy the author amplifies a percieved need or creates a completely new one |
| hasty generlization | draw conclusions to quickly without providing enough supporting evidence or considering all the nuances of the issue |
| either-or argument | involves the oversimplification of a complicated issue |
| stacking the eveidence | an argument that presents one one side of the issue |
| begging the question | the form of circular logic uses an argument asevidence for itself, thereby evading the issue at hand |
| red herring | some arguemtns employ unrealated information in order to distract the audiences attention from the issue at hand |
| straw man | the visualmetaphor of the strawman effectivly represets this fallacy, the writer sets up a fake disoriented representation of a counterargument so they have something to easily argue |
| equivocation | arguement that fall prey to this fallacy use ambiguos terminologythat misleads the audience and confuses the issue |
| false analogy | claims that two things resemble eachother when they actually do not |
| ad hominem | this strategy attemopts to persuade by reducing the credibility of opposing postios through attaks on a persons character |
| argument from authority | the writer contends to be an authority or holds another up to be an authority based on an overinflated suggestion of expertise |
| authority over evidence | this mode of argument involves the practice of over emphasizing authority or ethos rather than focusing on the merits of the evidence itself |
