| A | B |
|---|
| product positioning | how consumers see your product compared to the competition's product |
| label | part of the package used to present information |
| intensive distribution | placement of a product in all suitable sales outlets |
| selective distribution | limits the number of sales outlets in an area |
| exclusive distribution | limits the number of outlets to one per area |
| marketing tactics | activities that need to be taken to carry out the marketing plan |
| private brand | brand that is owned by a wholesaler or retailer |
| guarantee | an assurance of the quality of a product |
| diversification | process of investing in products or businesses with which you are not currently involved |
| marketing plan | a plan used by a business to guide its marketing process to a desired conclusion |
| marketing objectives | what a business wants to accomplish through its marketing efforts |
| marketing mix | made up of five marketing strategies you will use to reach your market |
| brand | the name, symbol, or design used to identify a product |
| package | physical container or wrapper that holds the product |
| product mix | all of the products a company makes or sells |
| channel of distribution | path a product takes from producer to consumer |
| intermediaries | people or businesses that move products between producers and consumers |
