| A | B |
|---|
| Break-even point | The point at which the money from product sales equals the costs of making and distributing the product. |
| Discount Pricing | A pricing technique that offers customers reductions from the regular price. |
| Markdown | The amount of money taken from the original price. |
| Markup | The amount added to the cost of an item to cover expenses and ensure a profit. |
| Odd/Even Pricing | Pricing an item at an odd price to suggest a bargain, or an even price to suggest higher quality. |
| Penetration Pricing | Method of introducing a product by charging a low initial price to keep unit costs to customers as low as possible. |
| Prestige Pricing | Pricing an item at a higher than average price. |
| Price Lining | Pricing an item according to its category. |
| Price Skimming | Method of introducing a product by charging a high price to recover costs as quickly as possible. |
| Promotional Pricing | Pricing an item at a low price for a limited period to generate sales. |
| Psychological Pricing | Pricing strategy based on the belief that customers base perceptions of a product on price. |
| Special Market Circumstances | Circumstances calling for a temporary price increase. |
