| A | B |
|---|
| Appendix | a segment added to the end of a document; includes supporting information |
| bundling | a marketing strategy that involves offering several products for sale as one combined |
| coverage | The extent to which a product is avaible in store |
| demographics | the physical and socail characteristics of the population |
| distribution | a business function that is responsible for moving, storing, locating, and/or transferring ownership |
| executive summary | 1st part of a marketing plan;it gives an overview of the entire document; often used to determine whether it is worthwhile to read any further |
| goal | an objective or want that you plan to fulfill; a statement that clearly describes a task to be accomplised |
| growth strategy | a marketing strategy intended to increase market share or sales |
| Joint venture | an arrangment that involves two or more business entering into a relationshop by combining complementary resources such as technology, skills, capital, or distribution channels for the benefit of all parties |
| market exit strategy | a marketing strategy a company uses when taking a product off the market. |
| market position | the rank of a particular business in a specfic market |
| market share | an organization's portion of the total industry sales in a specific market |
| marketing objectives | the goals a firm seeks to reach with its marketing plan |
| marketing plan | a set of procedures or strategies for attracting the target customer to a business |
| marketing strategy | plan fo action fro achieving marketing goals and objectives |
| mission statement | a brief summary of what business owner wants a business to be doing |
| situation analysis | a determine of a firm's current business situation and direction in which the business is headed |
| SMART goal | a goal that helps you identify exactly what it is you want to achieve and know for sure when you've achieved it ; made up of specific, measurable, attainable , resutls-oriented and time-bound goals |
