| A | B |
|---|
| Is an example of secondary data | government census figures |
| Purchases based upon careful thought and sound reasoning | rational purchases |
| The value people believe they receive from a product or service | benefits derived |
| The percentage of total sales of a product or service that a company expects to capture in relation to its competitors | market share |
| When one company can produce goods more efficiently than the competition it has a | comparative advantage |
| A specific group of consumers you want to reach | target market |
| Keeping the focus of satisfying customer needs | marketing concept |
| The value off the next best alternative that you forgo when making a choice | opportunity cost |
| Group of consumers within a larger market who share one or more characteristics | market segment |
| A culture that communicates values through employees to customers and others through performance | values-based culture |
| Point of sales at which all of the expenses are covered | breakeven point |
| Purchases based on loyalty to a particular brand or product | patronage purchases |
| The portion of money spent by local employers and employees that came from money collected from tourists | indirect economic impact |
| Phenomenon of international economic relationships with goods and services flowing quickly around the world | globalization |
| Industry ___ provide the average expectation within an industry | norms |
| Group of organizations involved in producing or handling the same product or service | industry |
| A writer who listens to an author's story and then commits it to paper for a fee | ghostwriter |
| Responsible travel to natural areas that conserves the environment and sustains the well-being of the local people | ecotourism |
| The total of new spending resulting from an attraction or event | direct economic impact |
| Recreational travel or tours planned around a special interest | niche travel |
| The guidelines and goals set for an entertainment industry | industry standards |
| Traveling for pleasure | tourism |
| A business project in which two or more organizations work together and share the costs and profits is called | joint venture |
| A hired professional that plans the marketing campaign and book appearances for authors | literary agent |
| The underlying framework supporting economic development, including water, sewers, and roadways | infrastructure |
| Describes how a business blends the four marketing elements of product, distribution, price, and promotion | marketing mix |
| Involves the locations and methods used to make products available to customers | distribution |
| The number of viewers a program attracts | ratings |
| Amount of money individuals have available to spend after paying for the necessities of life and other fixed expenses | discretionary income |
| The number of times per advertisement, game, or show that a product or service is associated with an athlete, team, or entertainer | gross impression |
| Ways to make customers aware of products and encourage them to buy | promotion |
| The creation and maintenance of satisfying exchange relationships | marketing |
| Designing, developing, maintaining, improving, and acquiring products or services so they meet customer needs and wants is | product/service management |
| Common characteristics of a group, such as age range, marital status, gender, and income level | demographics |
| Whatever people are willing to spend their money and spare time viewing rather than participating in | entertainment |
| What a business offers customers to satisfy needs | product |
| An amendment in 1972 to federal education law that prohibits discrimination against females in school sports | Title IX |
| The release of a film to a limited number of theaters prior to is official release | movie preview |
| Controls the marketing mix and governs the distribution of professional games, including the location and number of teams | league agreement |
| A combination of independent businesses formed to regulate production, pricing, and marketing of a product is called | cartel |
| Distributing a movie nationally to a thousand or more theaters at the same time | wide release |
| Films outside the mainstream of popular subjects, often made by independent filmmakers | art-house movies |
| A means of distributing an event to a large volume of people | mass media |
| Oval-shaped outdoor theaters with tiered seating around a central staging area | amphitheaters |
| A way of distributing multimedia files over the Internet for playback on computers | podcast |
| Allows iPods to be connected to speakers that project the music throughout a room | docking station |
| A digital audio encoding and compression software designed to greatly reduce the amount of data required to represent audio | MP3 |
| A business structure in which one company controls several different areas of the same industry | vertical integration |
| An economic system that allows the unregulated supply and demand of products to drive the economy | free enterprise |
| Research conducted to solve problems | applied research |
| All of the products a company has available for customers at any one time is a | product portfolio |
| Any means by which the business makes contact with customers | touchpoints |
| Explaining the information so that it has meaning and drawing conclusions that relate to the defined marketing research problem | interpretation |
| The processes by which the tactics are implemented | strategies |
| Identifies the nature of the business and the reason it exists | mission statement |
| Major events where people in a related industry meet to show their products, exchange ideas, learn about the latest trends, and so forth | trade shows |
| Trying out the sales potential for a new product in a small market area prior to its final release nationwide and/or worldwide | test marketing |
| A broad group of customers | mass market |
| A precisely written document that describes the tactics and strategies that will be used to market a product or service | marketing plan |
| Information gathered about competitors | marketing intelligence |
| Incentives received in addition to a base salary | fringe benefits |
| A group of similar products with slight variations to satisfy the different needs of consumers | product line |
| The latest trends in television production include | customized entertainment |
| Introduces a new product at a very high price, emphasizing quality and uniqueness of the product | skimming price strategy |
| The introduction, growth, maturity, and decline stages of product marketing | product life cycle |
| The legal protection of words and symbols used by a company | trademark |
| Items added to a product to make it more attractive to the target market | product extensions |
| Features added to the basic product that satisfy additional needs and wants with the same purchase | product enhancements |
| Spontaneous and changing | impromptu |
| A product's final total assorted features | product mix |
| A voluntary organization through which the nation's colleges and universities govern their athletics programs | NCAA |
| The income that is distributed to investors | return on investments |
| The possibility of financial gain of loss or personal injury | risk |
| The amount of satisfaction a person receives from the consumption of a particular product or service | economic utility |
| The business is legally responsible for damages | liable |
| Involves preventing, reducing, or lessening the negative impacts of risk | risk management |
| The amount of money remaining from revenues after all expenses are paid | profit |
| Involves no possibility for gain | pure risk |
| A financial statement that shows a company's assets, liabilities, and net worth at a specific point in time | balance sheet |
| A report developed to predict the expenses to be incurred and revenues to be received | income statement |
| The study of how goods and services are produced, distributed, and consumed | economics |
| A system of deciding what is right or wrong in a reasoned and impartial manner | ethics |
| Research used to determine cause-and-effect relationships when a problem is already clearly defined | casual research |
| A small number representative of a large group | sample |
| The first step in marketing research involves | defining the problem |
| Determined by dividing the number of times an ad is clicked on by the number of times the ad is shown | click-through rate |
| When sales of a product are declining and the business does not know why, it will conduct | exploratory research |
| The range of prices charged for a category of merchandise | price points |
| Repeat customers who are completely loyal to a company's products | engaged customers |
| Gathering information specifically focused on a single target market | market research |
| A small data file that is placed on the hard drive of a web site visitor that collects and reports data on the visitor | cookie |
| Research conducted by an independent company that is offered for sale to everyone in an industry | syndicated research |
| Surveys of people's opinions | polls |
| Staff employees who work with external research agencies | client-side researchers |
