| A | B |
|---|
| building customer loyalty through good customer relations | relationship marketing |
| communicating with many people at the same time with a common message | mass promotion |
| the route a product follows and the businesses involved in moving a product from the producer to the final consumer | channel of distribution |
| finding solutions to problems through carefully designed studies involving consumers | marketing research |
| people who buy products and services mostly for their own use | final customers |
| communicating directly with each customer using information tailored to that person | personalized promotion |
| a specific group of consumers who have similar wants and needs | target market |
| the reasons consumers decide what products and services to purchase | buying motives |
| a company's plan that identifies how it will use marketing to achieve its goals | marketing strategy |
| people, companies, and organizations that buy products for a business, for incorporation into other products or services, or for resale to customers | business customers |
| the blending of four marketing elements: product, distribution, price, and promotion | marketing mix |
| everything a business offers to satisfy customer needs | product |
| the money a customer must pay for a product or service | price |
| locations and methods used to make a product or service available to a target market | distribution |
| any form of communication to inform, persuade, or remind | promotion |
| non-paid promotion presented by the media rather than by the business | publicity |
