| A | B |
|---|
| alignment | How a line of text or a paragraph is positioned in a column: flush left, flush right, centered, or justified. |
| ascender | The part of a letter that extends above the x-height, as in the letter “f.”) baseline (The imaginary line on which the typeface sits. |
| curly quotes | Rounded marks used for quotations and apostrophes. |
| descender | The part of a lowercase letter that extends below the baseline, as in the letter “y.” |
| display typeface | A typeface used to attract attention to the design of the font as well as to the words.) |
| em dash | (A punctuation symbol that resembles a hyphen but is noticeably longer (normally the width of the capital letter M in the font and point size in which it is formatted. |
| en dash | A punctuation symbol that resembles a hyphen but is longer (normally the width of a capital N in the font and point size in which it is formatted); used in ranges of numbers, letters, or dates. |
| font | Within a typeface, a set of characters with a specific style. |
| kerning | Adjusting the space between two characters to improve appearance and readability. |
| leading | The amount of space between lines of text. |
| measure | The length of a line of text. |
| orphan | When the first line of a paragraph falls by itself at the bottom of a page or column or when a single word or part of a word falls by itself on the last line of a paragraph. |
| point | The unit of measure used to indicate the size of type. One point is approximately 1/72 of an inch. |
| sans serif | Typefaces with no serifs. |
| serif | Typefaces with small decorative strokes or “feet” at the ends of the main strokes that define each letter. |
| tracking | The amount of space between characters. |
| typeface | A collection of designed letters, numbers, and other characters created by a designer. |
| widow | When the last line of a paragraph falls by itself as the first line of the next page or column |
| x-height | In simple terms, the height of the lowercase letter x in a given font |
