| A | B |
|---|
| accessibility | The principle of making web content understandable and usable by all people regardless of disabilities. |
| adword | Keyword or phrase on which a site owner links an ad. Adwords compete with other ads using the same keyword or phrase for special display space when the word appears as a search term. |
| assistive technology | Any device or software developed with the goal of helping those with disabilities use and interact successfully with a computer. |
| FAQs | Answers to common questions about the products or services of the organization owning the site or about the site itself, often with links to appropriate pages on the site. |
| keyword | A word included in a meta tag or header that is meant to indicate the content of a web page. |
| link exchange | Agreement among two or more websites to link to each other in hopes of increasing the ranking of each party in search engine results. |
| meta tag | An HTML tag that stores information about a website. |
| Robot Exclusion Protocol | (REP) (Web standard that allows web administrators to block search engine spiders from indexing certain directories or files within the website. |
| screen reader | A type of assistive technology that turns text on the screen into synthesized speech or Braille. |
| search engine | rogram that searches for user-defined keywords in web documents or in databases that store information about websites, and displays lists of sites that contain those keywords. |
| search engine optimization | (SEO) (Techniques used in an effort to enhance the ranking of a website in search engine results. |
| Section 508 | Part of a federal law that requires federal agencies to make their websites accessible to all users regardless of abilities. |
| spider | Program that roams the Internet, searching for information about websites that it then sends to a search engine database. |
| validator | Software that checks websites under development for compliance with particular standards. |
| Web Accessibility Initiative | WAI) (W3C effort to ensure accessibility by creating accessibility standards and providing resources relevant to the issue. |
| web analytics | Tools that analyze and report statistics detailing traffic to a website.) |
| Web Master | (Person who administers a website. |
