| A | B |
|---|
| Claim | Central idea |
| Data | Evidence to support the claim |
| Warrant | Explanation of the evidence |
| logos | appeal to the intellect |
| Ethos | Credibility |
| pathos | emotional appeal |
| anaphora | Type of repetition in which the same expression is repeated at the beginning of two or more lines, sentences, clauses or phrases |
| call to action | what the author wants done |
| assertions | arguments to support the claim |
| point of view | the author's perspective-addressing audience, himself/herself, or the subject itself |
| anecdote | a short often autobiographical narration |
| affiliation | allegiance with a group |
| allusion | reference to a well known person |
| asyndeton | lack of conjunctions |
| polysyndeton | repitition of conjunctions |
| rhetorical question | question used for persuasion |
| refutation | to prove wrong by argument |
| tone | author's attitude |
| concession | to accept an opposing argument as true |
| diction | word choice |
| authority | subject matter expert |
| anticipation | anticipate opposing argument or reader's reaction |
| absolute | anything that cannot be modified |
| Logic marker | traditional words used to show the logical relationships between ideas |
| Implied claim | the central idea of the writer that is NOT stated directly |
| Deduction | moving from general ideas to specific details within a paragraph, essay, or speech |
| Induction | structuring a paragraph, paper, or speech beginning with specific details and leading into general ideas |
| Metaphor | comparison of dissimiliar objects without the use of "like" or "as" |
| simile | uses 'like" or "as' to compare between seemingly unlike subjects |
| Rapport | the relationship an author tries to develop with his or her audience: relationship marked by harmony, conformity, accord, or affinity |
| connotation | the emotional implication of a word |
| denotation | the dictionary definition of a word |
| parallelism | repetition of grammatical structure |
| syntax | sentence structure or the arrangement of words within sentences. |
| hyperbole | deliberate exaggeration or overstatement |
| irony | difference between appearance and reality |
| apostrophe | speaker directly addresses an inanimate object |
| tricolon | three parallel elements of the same length occuring together in a series |
| understatement | saying less than is actually meant |
| euphemism | when being indirect replaces directness |
