| A | B |
|---|
| marketing | the action or business of promoting and selling products or services |
| market | People or organizations who have the ability to purchase a product or service |
| good | Goods are items you buy and consume |
| service | Something someone does for you |
| target market | A specific group of consumers at which a company aims its products and services is called a target market |
| marketing mix | The marketing mix consists of four basic marketing strategies known as the 4 P’s |
| product | A thing that you can touch or a service that you can offer which is sold to customers |
| price | The amount of money that a product or service will be bought or sold for |
| place | Where you sell your product or service |
| promotion | The way in which you are going to advertise your product or service |
| distribution | also known as Place |
| customer | The person who buys the goods or commodity |
| want | Goods and services that are not necessary, but that we wish for |
| commodity | A useful or valuable thing such as water or time |
