| A | B |
| Integrity | The value we place on ourselves. |
| Maturity | A balance between courage and consideration. |
| Abundance Mentality | There is plenty out there for everyone. |
| Lose-Win | People with a lose-win mindset are easily intimidated and readily give in or go along with others, they don't argue to make it an equal situation. |
| Win-Lose | These people achieve what they want at the expense of others. |
| Lose-Lose | People tend to lose instead of working things out and making it a winning situation. They avoid conflicts, which therefore cannot be resolved, and everybody loses. |
| Win-Win | The all you can eat Buffet. |
| For Fun | Not for winning or losing. |
| Doormat | Associated with Lose-Win. |
| Downward Spiral | Associated with Lose-Lose. |
| Private Victory | It all begins with you. |
| Competing and Comparing | The Tumor Twins |