| A | B |
|---|
| Budget: | An estimate of income and expense for a specific period of time |
| Customer service | Activities and benefits provided by a business to its customers to create goodwill and customer satisfaction |
| Data: | Facts and figures |
| Distributor | A channel member (intermediary) who helps to sell a business's products; usually a wholesaler |
| Estimate: | An approximation of data; an "educated gu 6. ess" |
| Fact | A true statement |
| Market share | An organization's portion of the total industry sales in a specific market |
| Prediction /Projection | A forecast made about the future |
| Sales forecast | A prediction of future sales over a specific period of time |
| Sales invoice | An itemized statement of money owed for a good or service |
| Trade journal: | An industry-specific publication |
| Vendor /Supplier: | A supplier of goods, usually a wholesaler or distributor |
| Request & Complaint Reports | data captured to assist business in correcting problems with customers or employees. |
| Lost Sales Reports | data gathered about orders that were cancelled or returned and why they occurred. |
| Call Reports | The typical call report will identify who the salesperson met with, if and when the company plans to make a purchase, an estimate of the size of the purchase, and any information the buyer wants from the salesperson |
| Activity Reports | – are used to capture daily information and compare plan of action to obtain established goals |
| Relationships | businesses want to build long term relationships with their customers for loyalty and repeat business. |
| Sales volume analysis: | A breakdown of sales volume data that allows a company to measure its actual sales against a number of different criteria |
| Primary data | Facts and figures that have been collected specifically for the problem or project at hand |
| Secondary data | Facts and figures that have been collected for purposes other than the project at hand |
