| A | B |
|---|
| Consumer market | A customer or potential customer who purchases goods or services to satisfy personal desires |
| Market segment | One of the groups into which the total market is divided |
| Strategies: | Plans of action for achieving goals and objectives |
| Tactics: | Specific actions that will be used to carry out strategies |
| Goal | An objective or want that you plan to fulfill |
| Marketing Mix | The combination of the four elements of marketing-product, place, promotion, and price |
| Product | A good, idea, method, information, object or service created as a result of a process and serves a need or satisfies a want Read more: http://www.businessdictionary.com/definition/product.html |
| Price | Marketing element requiring marketers to determine the amount of money they will ask in exchange for their products |
| Place | Marketing element focusing on considerations in getting a selected product in the right place at the right time |
| Promotion | Marketing element referring to the various types of communications that marketers use to inform, persuade, or remind customers of their products |
