| A | B |
|---|
| Appeal to fear | Fear is one of the most effective methods of controlling others |
| Appeal to authority | Associated with fear, human beings seem reluctant to oppose authority |
| Unwarranted emotional appeals | Even unrestrained joy (mania of a crowd) can persuade and make people lose their reason. |
| Bandwagon technique | Everyone else is doing it; why not you, too? If you think otherwise, you’re not a patriotic. |
| Glittering generalities | Using abstract and undefined language to the extent that people want to believe it. |
| Obtain disapproval | Citizens band together to hate or stand against a common enemy. |
| Stereotyping | It is much easier to disapprove of a group if we believe everyone in the group is the same. |
| Scapegoating | Find a person or a group to blame it all on. |
| Slogans | A motto or phrase that tis mindlessly repeated and has no particular meaning, but can bring people together in a common bond. |
