| A | B |
|---|
| Goals | An observable and measurable end result having one or more objectives to be achieved within a more or less fixed timeframe |
| Short-term goals | Objectives that take less than a year to achieve |
| Long-term goals | Objectives that will take a year or more to reach |
| Decision Making | Choosing among alternatives |
| Innovation | Something new, such as a new product, strategy, or process |
| Invention | Something new, such as a new product, strategy, or process |
| Paradigm innovation | Something new, such as a new product, strategy, or process |
| Position innovation | A type of innovation that occurs when the purpose of a product is changed |
| Problem solving | Finding solutions to obstacles or problems |
| Process innovation | A type of innovation that occurs when a business changes how something is done |
| Product innovation | A type of innovation that occurs when a business either creates or improves a product |
