| A | B |
|---|
| Advertising | a paid form of communication sent out by a business about a product or service; it keeps a product or service in the public’s eye by creating a sense of awareness and helps convey a positive image |
| Channels of distribution | routes that products and services take from the time they are produced to the time they are consumed |
| Direct channel | a distribution channel that moves the product directly from the manufacturer to the consumer |
| Distribution | an important component of supply chain management that involves the locations and methods used to make products and services available to customers |
| Emotional buying decisions | ”based on the desire to have a specific product or service; feelings |
| Indirect channel | ”a distribution channel that uses intermediaries |
| Personal selling | direct communication between a prospective buyer and a sales representative in which the sales representative attempts to influence the prospective buyer in a purchase situation |
| Physical distribution | ”includes transportation |
| Press release | written statement meant to inform the media of an event or product |
| Public relations | act of establishing a favorable relationship with customers and the general public |
| Publicity | nonpaid form of communication that calls attention to a business through media coverage |
| Rational buying decisions | based on the logical reasoning of customers |
| Rebate | refund offered to people who purchase a product |
| Sales promotion | ”incentive offered to customers in order to increase sales; examples include contests |
| Supply chain management | ”the coordination of manufacturers |
| Telemarketing | using the phone to market a product or service |
| Visual marketing | ”the use of visual media to promote |
