| A | B |
| Culture | the total knowledge, attitudes, and behaviors shared by and passed on by the members of a specific group |
| society | shares a geographic region, a sense of identity |
| ethnic groups | shares a language, customs and a common heritage |
| innovation | using existing technology and resources to create something new |
| diffusion | the spread of ideas, inventions, or patterns of behavior |
| cultural hearth | a site of innovation from which ideas, materials, and technology diffuse |
| acculturation | the acceptance or adoption of an innovation by a society |
| dialect | speech patterns related to class, region, or other cultural changes |
| religion | a belief in a supernatural power or powers that are regarded as creators and maintainers of the universe |