| A | B |
| APR | cost of borrowing money on an annual basis; takes into account the interest rate and other related fees on a loan |
| buyer's remorse | regretting a purchase soon after making it |
| brand recognition | recognizing a brand |
| cavaet emptor | buyer beware |
| financing | to buy an item with credit; paying overtime |
| finite | having a beginning and an end |
| impulse purchase | to buy an item without thinking about it |
| opportunity cost | the true cost of something in terms of what you have to give up to get the item; the benefits you would have recieved by taking the other action |
| rule of 78 | pre-payment penalty in a financing contract; the portion of a "90-days same-as-cash" agreement that states that the entire loan amount plus the interest accumulated over the first 90 days becomes due immediately |
| significant purchase | an amount of money you spend, usually $300 or more, that causes some pain to part with |