| A | B |
|---|
| Corporation | A form of business that is a legal entity and is recognized as having rights and duties legally. |
| Sole Proprietorship | This is a form of business that is owned and run by only one person. |
| Partnership | This is a form of business that is run by two or more parties with the common goal being to make a profit. |
| Entrepreneur | A person who comes up with a new idea or invention and brings together a country's resources to take the idea to the marketplace. |
| Inventor | A person who creates or discovers a new method |
| Trademark | A name |
| Logo | A design that is used for immediate recognition of an organization. |
| Slogan | Is a jingle or catchy phrase that attracts different target markets. |
| Copyright | It is the exclusive right authors have to prevent others from copying their works. |
| Patent | It is the exclusive right given in exchange for the full disclosure of an invention. |
| Business ethics | These are practices assuring that the highest legal and moral standards are observed in your relationships with the people in your business community |
| Customer | The most important person in your business. |
| Marketing | A process of planning and executing the pricing |
| Marketing mix | This is the unique combination of pricing |
| Target market | These are the customers who are most likely to buy the products. |
| Product | The firm's goods or services they are selling. |
| Price | This is determined by demand for the goods and the cost of the goods. |
| Place | How a product flows from producer to customer. |
| Promotion | This is how different elements help increase the sale of the product such as advertising |
| Marketing plan | This is a plan that is a detailed statement of how the business will be developed. |
| Competition | It is a rivalry between individuals and/or businesses |
| Expense | This is an outflow of money to pay for an item or service in your business. |
| Advertising | This is a means of communicating with customers. |
| Customer service | This is the service provided to customers before |
