| A | B |
|---|
| Ethos | An appeal to the audience based on the credibility or ethics of the speaker. |
| Pathos | An appeal to the passion or emotions of the audience |
| Logos | An appeal to logic using reasoning, evidence, or statistics. |
| Parallelism | The use of similar or identical sentence structure to create a rhythm in speech. |
| Repetition | The use of the same word or phrase for emphasis |
| Restatement | Saying the same thing in different ways for emphasis |
| Symbolism | When an object or idea is representative of a literal event or occurance. |
| Simile | A comparison using like or as. |
| Metaphor | A comparison not using like or as. |
| Exaggeration | Hyperbole, overstatement. |
| Generalizations | Using words like all or none to group everthing or everyone together. |
| Alliteration | The repetition of the beginning letter sound in a word. |
| Assonance | The repetition of vowel sounds to create a specific fealing. |
| Consonance | The repetition of a consonant sound to create a certain feeling. |
