| A | B |
|---|
| Advertising | any paid form of non personal presentation of ideas goods or services |
| mass media | instruments of communication |
| personal selling | personalized two way communication between the sales person and the customer in the process exchanging merchandise for money or credit |
| press kit | promotional information packages the contain press release and photos |
| press release | a written news story sent as publicity to a newspaper or magazine |
| promotion | the communication with customers about products and services to create demand and encourage purchases |
| promotional mix | the combination of all types of communication used by a business to inform persuade or remind consumers about a company or its products |
| public relations | activities designed to build positive relations with the customers, employees, and the community |
| publicity | newsworthy information about a company, product, or person placed in the media at no charge with the purpose of creating an image |
| special events | promotional activities designed to increase customer traffic, sell goods, and improve company image |
| visual merchandising | attractive and appealing physical display of merchandise combined with effective store layout and decor |
