| A | B |
|---|
| artificial intelligence | computer systems the display behavior that would be regarded as intelligent if it were observed in humans |
| Bar code | Product codes with dark bars and white spaces of varying widths used on merchandise tags for electronic identification and collection of product data |
| Click stream data | Sequence or 'flow' of mouse clicks or keystrokes which a user makes in navigating through webpages or websites. Web advertisers use the clickstream record to determine the user's interests and preferences in order to custom-tailor their advertisements |
| Clienteling | The effort to increase sales and improve consumers’ shopping experiences by collecting and using data about individuals, collected as customers digitally research products and make purchases over time |
| Computer aided design (cad) | A computer system used for designing textiles, apparel, and other products |
| Electronic optical scanner | Electronic light beam readers that feed bar code information to computers |
| Information management | Activities that generate an orderly and timely flow of relevant information to support business activities |
| Loyalty program | A system of rewarding a retailer’s best customers to encourage repeat sales, using consumer specific data |
| Mobile apps | A software application developed specifically for use on small, wireless computing devices, such as smartphones and tablets, rather than desktop or laptop computers |
| Point of sale (POS) | Merchandise data collected electronically when consumer purchase transactions are recorded |
| Radio frequency identification (RFID) | Wireless data collection done with “smart labels and electronic product codes through airwaves |
| Social media | Personal content created and spread via electronic technology for interaction and sharing of information |
| Universal product code (UPC) | Standard bar code, now updated to UPC-A, that includes numbers as well as bars and spaces |
