| A | B |
|---|
| Quackery | The promotion of unproven or fraudulent practices |
| Marketing | Promotion, sales and distribution of products or services |
| Advergame | A commercial in the form of a game |
| Fraud | The deliberate deception that intentionally misleads or gains an unfair advantage and results in loss to the consumer |
| Deception | Misleading or giving a false impression, with detrimental results t the consumers |
| Consumer Advocates | Individuals or groups who promote consumer interests in areas such as health and safety, education, redress, truthful advertising, fairness in the marketplace and environmental protection |
| Consumer | One who utilizes economic goods and services to satisfy wants and needs |
| Media | The main means of mass communication |
| Slogan | A recognizable saying associated with a particular product or service |
| Broadcast | Television and Radio are types of _______________ advertising |
| Banner Ad | Can be found embedded in a web page across the top or down the side. |
| Viral Video Ad | Ad that becomes popular through a viral process of Internet sharing, typically through video sharing websites, social media and email. |
| Email Ad | An ad delivered to an email address |
| Outdoor Ad | A billboard or stadium sign |
| Social Media Ad | Advertizing on Facebook, Twitter, or Snapchat |
| Product Discount | Technique used to sell a product by reducing the price |
| Impulse Shopping | Buying on sight without thinking it thrugh |
| Responsible Consumer | Researches a product before purchace |
| Free App | Usually require the user to watch advertisements |
| M&M's | Melts in your mouth not in your hands |
