| A | B |
|---|
| Roman typefaces | Easiest to read |
| Script and Text typefaces | Never set in ALL CAPITALS |
| Sans Serif typefaces | Have no serifs |
| Using all capital letters | Equivalent to shouting |
| 39 charactors | Ideal line length |
| Leading | Line spaceing (white space between lines) |
| Design | Is a requirment, not cosmetics |
| Product Design | Design of things we use such as machines |
| Graphic Design | Design of visual or printed messages |
| Environmental Design | Design of buildings and home |
| Thumbnail Sketches | First step of the design process where brainstroming happens |
| Rough Layout | Carefully drawn sketch to visualize finished printed product |
| Rhythm | Design principle of eye movement |
| Balance | Design principle of equalizing imaginary visual weight |
| Proportion | Design principle of appropriate size |
| Emphasis | Design principle of making something stand out |
| Harmony | Design principle of how well elements on a page look together |
