| A | B |
| paradigm | the generally accepted perspective of a discipline |
| excellence | possessing good qualities in high degree |
| principle | a basic generalization that is accepted as true |
| loyalty | the quality of being loyal |
| perception | a way of conceiving something |
| integrity | moral soundness |
| rhetoric | using language effectively to please or persuade |
| synergy | the working together of two things to produce an effect |
| proactive | causing something to happen rather than waiting to respond |
| reactive | participating in processes changing substances into others |