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DA3-3-3 Typography

AB
FontA complete assortment of characters of a single size and design. It includes uppercase, lowercase, numerals, and punctuation marks.
TypefaceRefers to the unique shape or design of the characters included in a type font, type series, or type family.
Type FamilyA group of related, but SLIGHTLY DIFFERENT type fonts and type series.
Type SeriesIndividual types consistint of ALL sizes of one style or design
SerifShort cross-strokes that project out at the end of the main letter strokes in some typefaces
Small CapsUppercase letters slightly smaller than the normal capitals of a font.
UppercaseThese are capital or “cap” characters.
LowercaseThe small characters in type, as distinguished from uppercase or capitals, sometimes referred to as “lc”.
Flush leftFormat that has the copy evenly aligned on the left side of the column and uneven on the right.
Flush rightFormat that has the copy evenly aligned on the right side of the column and uneven on the left.
CenteredFormat that has the type centered on the page resulting in uneven line lengths
JustifiedLines are aligned on both the left and right edges of the column or page.
RomanSerifs, Thick and Thin Strokes, Characters are easily read



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