| A | B |
|---|
| Attitude | The predisposition of a person to react in a preset way. |
| Norms | Shared group expectations. |
| Normative Behaviour | Good behaviour consistent with the norms of the group or society. |
| Non-normative Behaviour | Behaviour that differs from that which is generally accepted. |
| Perception | An understanding that is generated through one or more of the senses, usually seeing or hearing. |
| Sanctions | Rewards and punishment that may be used to bring about expected normative behaviour. |
| Satire | A sarcastic combination of humour and critical logic. |
| Motivation | An individual's desire to do something based upon a perceived need. |
| Feedback | Process whereby employees are informed as to how well they perform. |
