| A | B |
|---|
| promotion | decisions about advertising, personal selling, sales promotion, and public relations used to attract customers |
| product promotion | a promotional method used by businesses to convince prospects to select their goods or services instead of a competitor's brand |
| institutional promotion | A promotional method used to create a favorable image for a business |
| promotional mix | a cost-effective combination of advertising, selling, sales promotion, direct mktg, and pr strategies |
| advertising | a form of nonpersonal promotion in which companies pay to promote ideas, goods, or services in a variety of media outlets |
| direct marketing | a type of advertising that sends a promo. message to a targeted group |
| social media | electronic media that allows people with similar interests to participate in a social network |
| sales promotion | incentives that encourage customers to buy products or services |
| public relations | activities that help an organization to influence a target audience |
| news release | an announcement sent to the appropriate media outlets |
| publicity | bringing news or newsworthy information about an organization to the public's attention |
| push policy | type of promotion in which manufacturers use a mix with partners in the distribution channel to get the product through to retailer |
| pull policy | a type of promotion by manufacturers that directs promotional activities toward consumers |
